A Risk-Benefit Perspective on Early Customer Integration Christoph Kausch

ISBN: 9783790819618

Published: August 20th 2007

Paperback

244 pages


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A Risk-Benefit Perspective on Early Customer Integration  by  Christoph Kausch

A Risk-Benefit Perspective on Early Customer Integration by Christoph Kausch
August 20th 2007 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 244 pages | ISBN: 9783790819618 | 6.34 Mb

Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess inMoreCustomer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages.

As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.



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