The Changing Consumer Cultures of Modern Egypt: Cairos Urban Reshaping Mona Abaza

ISBN:

Published: 2006

332 pages


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The Changing Consumer Cultures of Modern Egypt: Cairos Urban Reshaping  by  Mona Abaza

The Changing Consumer Cultures of Modern Egypt: Cairos Urban Reshaping by Mona Abaza
2006 | | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 332 pages | ISBN: | 4.30 Mb

How is the transformation of consumer culture related to the urban reshaping of the city of Cairo as it rises to the demands of globalization? This study analyzes the shift from a socialist economy in Egypt to a more open market model, and the effectMoreHow is the transformation of consumer culture related to the urban reshaping of the city of Cairo as it rises to the demands of globalization? This study analyzes the shift from a socialist economy in Egypt to a more open market model, and the effect this has had on the everyday life of the countrys middle classes.

It attempts to weave a personal narrative in with archival work to portray some of the patterns of consumption during the 1960s and the transformations that followed, touching on changing lifestyles and conspicuous consumption, gated communities and secondary resorts, and the spread of mobile telephones and coffeeshops.

The expanding local fashion industry of ethnic and Islamic chic, the folklorization of culture through the flowering tourist industry, the growth of local crafts, the boom in shopping malls and the mar-ginalization of Cairos slum residents, and plastic surgery and the body as a site of consumption are all analyzed. This new study attempts to highlight the paradoxes pertaining to the democratizing effects of consumer culture while taking into account Egypts increasing class polarization.



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